# PR Blog Discover expert tips from journalists and PR professionals, transforming their insights into practical strategies to elevate your communication skills. [All](/content/blog/index.html) [Public relations](/content/blog/tag/public-relations/index.html) [PR Software](/content/blog/tag/pr-software/index.html) [Media relations](/content/blog/tag/media-relations/index.html) [Internal communications](/content/blog/tag/internal-communications/index.html) [Digital PR](/content/blog/tag/digital-pr/index.html) [Crisis communications](/content/blog/tag/crisis-communications/index.html) [Brand building](/content/blog/tag/brand-building/index.html) \\ \\ **Meltwater Alternatives: Enterprise PR Software Without The Bloat**\\ \\ PR Software](/content/blog/meltwater-alternatives/index.html) \\ \\ **Top 10 Alternatives to PressPage**\\ \\ PR Software](/content/blog/presspage-alternatives/index.html) \\ \\ **Is Your Organization Prepared for a PR Crisis? Do a Crisis Communications Audit**\\ \\ Crisis communications](/content/blog/crisis-communications-audi/index.html) \\ \\ **Global Brand Consistency: How to Empower Local Teams Without Losing Control \[+Free Audit\]**\\ \\ Public relations](/content/blog/global-brand-consistency-audit/index.html) \\ \\ **Top 6 Alternatives to Cision**\\ \\ PR Software](/content/blog/cision-alternatives/index.html) \\ \\ **Top 7 Alternatives to Prezly**\\ \\ PR Software](/content/blog/prezly-alternatives/index.html) \\ \\ **The Ultimate PR Onboarding Checklist: Assets, Approvals and Stakeholders**\\ \\ Public relations](/content/blog/pr-onboarding-checklist/index.html) \\ \\ **What the McDonald’s CEO Crisis Teaches PR Pros About Authenticity**\\ \\ Crisis communications](/content/blog/mcdonalds-pr-crisis/index.html) \\ \\ **Crisis Stakeholder Mapping for Global Communications Teams**\\ \\ Crisis communications](/content/blog/crisis-stakeholder-mapping-for-global-communications-teams/index.html) \\ \\ **8 Media Monitoring Tools That Show Actual Impact**\\ \\ Public relations](/content/blog/8-media-monitoring-tools/index.html) \\ \\ **Worst PR Disasters of 2026**\\ \\ Crisis communications](/content/blog/worst-pr-disasters-2026/index.html) \\ \\ **The PESO Model® 2026: How modern brands build authority in the AI discovery era**\\ \\ Digital PR](/content/blog/the-peso-model/index.html) \\ \\ **New Report: 60% of PR Pros Feel Overwhelmed. The Problem Isn’t the Workload.**\\ \\ Public relations](/content/blog/pr-burnout/index.html) \\ \\ **7 Online Newsroom Strategies for 2026**\\ \\ Digital PR](/content/blog/online-newsroom-strategies/index.html) \\ \\ **PR.co Reflects on 2025: How AI Made PR More Strategic**\\ \\ Digital PR](/content/blog/prco-reflects-on-2025/index.html) \\ \\ **PR Predictions for 2026: Why Trust Will Matter More Than Volume**\\ \\ Digital PR](/content/blog/pr-predictions-2026/index.html) \\ \\ **Do Press Release and Newswire Services Help With AI Visibility?**\\ \\ Public relations](/content/blog/do-press-release-and-newswire-services-help-with-ai-visibility/index.html) \\ \\ **Substack for PR: What works, what doesn’t and what’s next**\\ \\ Digital PR](/content/blog/substack-for-pr/index.html) \\ \\ **How to Use an Online Newsroom to Communicate Directly with Your Audience**\\ \\ Digital PR](/content/blog/how-to-use-an-online-newsroom-to-communicate-directly-with-your-audience/index.html) \\ \\ **The Importance of PR Tool Integration**\\ \\ Public relations](/content/blog/the-importance-of-pr-tool-integration/index.html) \\ \\ **Why Translations are a Critical Strategy for AI visibility in 2026**\\ \\ Digital PR](/content/blog/why-translations-are-critical-for-ai-visibility/index.html) \\ \\ **Top 5 PR time traps (and how to solve them for PR efficiency)**\\ \\ Public relations](/content/blog/top-5-pr-time-traps-and-how-to-solve-for-pr-efficiency/index.html) \\ \\ **How AI fuels PR Burnout (and How to Fight Back)**\\ \\ Digital PR](/content/blog/how-ai-fuels-pr-burnout/index.html) \\ \\ **A Masterclass in Owned Media: How Apple’s Newsroom Dominates PR**\\ \\ Public relations](/content/blog/a-masterclass-in-owned-media-how-apple-s-newsroom-dominates-pr/index.html) \\ \\ **7 Ways to Structure a Press Release So It’s Recognized and Cited by AI Models**\\ \\ Digital PR](/content/blog/how-to-structure-a-press-release-so-it-s-recognized-and-cited-by-ai-models/index.html) \\ \\ **7 Best Tools for AI Visibility**\\ \\ Digital PR](/content/blog/7-best-tools-for-ai-visibility/index.html) \\ \\ **Top 10 PR Software Tools for 2026**\\ \\ Digital PR](/content/blog/top-10-pr-software-for-2026/index.html) \\ \\ **The Ultimate PR Q&A: Reddit Edition**\\ \\ Public relations](/content/blog/the-ultimate-pr-q-a-reddit-edition-with-pr-co/index.html) \\ \\ **10 ways to get your brand cited by AI**\\ \\ Digital PR](/content/blog/10-ways-to-get-your-brand-cited-by-ai/index.html) \\ \\ **How To Tweak Your Thought Leadership Strategy In 2025**\\ \\ Brand building](/content/blog/thought-leadership-strategy/index.html) \\ \\ **The Taylor Swift PR Playbook: Inside the Strategy Every Comms Pro Can Learn From**\\ \\ Digital PR](/content/blog/the-taylor-swift-pr-playbook-inside-the-strategy-every-comms-pro-can-learn-from/index.html) \\ \\ **How to Get Your Marketing and PR Budget Approved**\\ \\ Digital PR](/content/blog/how-to-get-your-marketing-and-pr-budget-approved/index.html) \\ \\ **The Essential AI Glossary for PR Pros**\\ \\ Digital PR](/content/blog/the-essential-ai-glossary-for-pr-pros/index.html) \\ \\ **The Worst PR Disasters of 2025**\\ \\ Public relations](/content/blog/the-worst-pr-disasters-of-2025/index.html) \\ \\ **The Best PR Stunts of 2025**\\ \\ Public relations](/content/blog/best-pr-stunts-of-2025/index.html) \\ \\ **Best Digital PR Metrics and Tools to Track Performance**\\ \\ Digital PR](/content/blog/best-digital-pr-metrics-and-tools-to-track-performance/index.html) \\ \\ **How to Master Data Storytelling in PR**\\ \\ Digital PR](/content/blog/how-to-master-data-storytelling-in-pr/index.html) \\ \\ **PR Ethics: How to Lead Responsible Communication in Uncertain Times**\\ \\ Crisis communications](/content/blog/pr-ethics-in-uncertain-times/index.html) \\ \\ **How to Master AI and Personalization in PR**\\ \\ Digital PR](/content/blog/ai-and-personalization-in-pr/index.html) \\ \\ **Mid-Year Check In: How to audit, adjust, and strengthen your digital PR strategy**\\ \\ Digital PR](/content/blog/how-to-adjust-your-digital-pr-strategy/index.html) \\ \\ **Reddit: PR’s Most Underrated Channel**\\ \\ Public relations](/content/blog/reddit-prs-most-underrated-channel/index.html) \\ \\ **How to Improve your visibility in Google AI Overviews**\\ \\ Digital PR](/content/blog/how-to-improve-your-visibility-in-google-ai-overviews/index.html) \\ \\ **From Earned Media to Earned Attention: Redefining Success Under the PESO Model**\\ \\ Media relations](/content/blog/earned-attention-vs-earned-media/index.html) \\ \\ **Where Sentiment Analysis Software Is Headed—and What It Means for PR**\\ \\ Digital PR](/content/blog/future-of-sentiment-analysis/index.html) \\ \\ **What PR Teams Get Wrong About AI Media Monitoring**\\ \\ Digital PR](/content/blog/ai-media-monitoring-pr-mistakes/index.html) \\ \\ **Stay Ahead of AI’s Impact on Your PR Job**\\ \\ Digital PR](/content/blog/the-impact-of-ai-on-pr-jobs/index.html) \\ \\ **The Power of Owned Media in an Era of Social Media Uncertainty**\\ \\ Media relations](/content/blog/owned-media/index.html) \\ \\ **The Dos and Don’ts of Using AI Tools for PR**\\ \\ Digital PR](/content/blog/the-dos-and-don-ts-of-using-ai-tools-for-pr/index.html) \\ \\ **The Best PR Campaigns of 2025 & Why They Work**\\ \\ Public relations](/content/blog/best-pr-campaigns-2025/index.html) \\ \\ **Why Brand Journalism Might Be PR’s Biggest Hope in 2025**\\ \\ Public relations](/content/blog/brand-journalism/index.html) \\ \\ **Get LLMO Savvy: Use PR to Rank in AI Search Results**\\ \\ Digital PR](/content/blog/llmo/index.html) \\ \\ **Email Deliverability: Why Your Media Pitch Goes to Spam and How To Fix It**\\ \\ Media relations](/content/blog/email-deliverability/index.html) \\ \\ **9 Virtual Events Examples That Topped Going IRL**\\ \\ Public relations](/content/blog/virtual-events-examples/index.html) \\ \\ **A Guide to Modern Digital PR**\\ \\ Public relations](/content/blog/digital-pr/index.html) \\ \\ **How To Organize the Perfect Virtual Event**\\ \\ Public relations](/content/blog/virtual-events/index.html) \\ \\ **10 Ways PR Professionals Should Use AI in PR**\\ \\ Digital PR](/content/blog/ai-in-pr/index.html) \\ \\ **The 7 Best PR Stunts of 2024**\\ \\ Public relations](/content/blog/the-7-best-pr-stunts-of-2024/index.html) \\ \\ **4 Worst PR Disasters of 2024**\\ \\ Crisis communications](/content/blog/4-worst-pr-disasters-of-2024/index.html) \\ \\ **The Best PR Campaigns of 2024 & Why They Work**\\ \\ Public relations](/content/blog/best-pr-campaigns-2024/index.html) \\ \\ **Top 11 Newsrooms**\\ \\ Public relations](/content/blog/top-press-rooms/index.html) \\ \\ **How to Plan and Maximize your PR Budget to Save Money**\\ \\ Public relations](/content/blog/how-to-plan-and-maximize-your-pr-budget-to-save-money/index.html) \\ \\ **Alain Sylvain on Being Courageous in Communications**\\ \\ Public relations](/content/blog/alain-sylvain-on-being-courageous-in-communications/index.html) \\ \\ **8 PR Influencers To Follow In 2023**\\ \\ Public relations](/content/blog/8-pr-influencers-to-follow-in-2023/index.html) \\ \\ **5 Best PR Campaigns of 2023**\\ \\ Public relations](/content/blog/best-pr-campaigns-2023/index.html) \\ \\ **Why a Newsroom Without Contact Details Will Cost You Serious Media Coverage**\\ \\ Media relations](/content/blog/why-not-including-your-contact-details-will-cost-you-serious-media-coverage/index.html) \\ \\ **How to Use Brand Storytelling to Grow Your Business**\\ \\ Brand building](/content/blog/how-to-use-brand-storytelling-to-grow-your-business/index.html) \\ \\ **How AI is Transforming Copywriting and PR**\\ \\ Public relations](/content/blog/how-ai-is-transforming-copywriting-and-pr/index.html) \\ \\ **How to Grow Your PR Network in 2023**\\ \\ Public relations](/content/blog/how-to-grow-your-pr-network-in-2023/index.html) \\ \\ **How to Communicate Layoffs**\\ \\ Crisis communications](/content/blog/how-to-communicate-layoffs/index.html) \\ \\ **PR Lessons from the FIFA World Cup in Qatar**\\ \\ Crisis communications](/content/blog/pr-lessons-from-the-fifa-world-cup-in-qatar/index.html) \\ \\ **PR.co Reflects on 2022**\\ \\ Public relations](/content/blog/PR.co-reflects-on-2022/index.html) \\ \\ **How Marketers Can Triumph Over the Death of Third-Party Cookies**\\ \\ Public relations](/content/blog/how-marketers-can-triumph-over-the-death-of-third-party-cookies/index.html) \\ \\ **Why Journalists Hate Your Embargoes**\\ \\ Media relations](/content/blog/why-journalists-hate-your-embargoes/index.html) \\ \\ **Why You Should Be Using Personalization as a PR Professional**\\ \\ Public relations](/content/blog/why-you-should-be-using-personalization-as-a-pr-professional/index.html) \\ \\ **The Importance of PR Measurement**\\ \\ Public relations](/content/blog/the-importance-of-pr-measurement-at-scale-ups/index.html) \\ \\ **How to Hire a Spokesperson**\\ \\ Crisis communications](/content/blog/how-to-hire-a-spokesperson/index.html) \\ \\ **How to Build an Inbound PR Strategy**\\ \\ Public relations](/content/blog/how-to-build-an-inbound-pr-strategy-for-fast-growing-companies/index.html) \\ \\ **How to Build a PR Strategy for Expanding into Europe \[+ Examples\]**\\ \\ Public relations](/content/blog/how-to-build-a-pr-strategy-for-expanding-into-europe-examples/index.html) \\ \\ **How Communicators Can Prepare for a Crisis, and Survive One**\\ \\ Crisis communications](/content/blog/how-communicators-can-prepare-for-a-crisis/index.html) \\ \\ **How to Adapt Your PR Strategy to New Markets**\\ \\ Public relations](/content/blog/how-to-adapt-your-pr-strategy-to-new-markets/index.html) \\ \\ **Top 7 CSR Examples in 2022**\\ \\ Public relations](/content/blog/top-7-csr-examples-in-2022/index.html) \\ \\ **How to Communicate Like a B Corp**\\ \\ Public relations](/content/blog/how-to-communicate-like-a-b-corp/index.html) \\ \\ **9 Best Virtual Events of 2022**\\ \\ Public relations](/content/blog/nine-best-virtual-events-of-2022/index.html) \\ \\ **SEO for PR Professionals**\\ \\ Public relations](/content/blog/seo-for-pr-professionals/index.html) \\ \\ **7 PR Skills to Master for the Future**\\ \\ Public relations](/content/blog/seven-skills-to-master-for-the-future-of-pr/index.html) \\ \\ **How to Build a PR Strategy**\\ \\ Public relations](/content/blog/how-to-build-a-pr-strategy/index.html) \\ \\ **Get Clicks on Your Press Release Subject Lines (25 Examples)**\\ \\ Public relations](/content/blog/how-to-write-media-pitch-subject-lines-that-will-get-you-read/index.html) \\ \\ **The Best PR Campaigns of 2021**\\ \\ Public relations](/content/blog/best-pr-campaigns-2021/index.html) \\ \\ **Best Practices for Embargoed Press Releases**\\ \\ Media relations](/content/blog/best-practices-for-embargoed-press-releases/index.html) \\ \\ **Best PR Books to Help You Become a Better PR Pro**\\ \\ Public relations](/content/blog/seven-books-every-pr-pro-should-read/index.html) \\ \\ **The 5 Biggest Frustrations About PR Pros, According to Journalists**\\ \\ Public relations](/content/blog/five-biggest-frustations-about-pr-professionals/index.html) \\ \\ **How Bol.com Used Internal Communications to Navigate COVID-19**\\ \\ Internal communications](/content/blog/how-bolcom-used-internal-communications-to-navigate-covid-19/index.html) \\ \\ **The Best PR Campaigns of 2022**\\ \\ Public relations](/content/blog/best-pr-campaigns-2022/index.html) \\ \\ **How Human Behavior Helps Us Predict the Future of PR & Communication**\\ \\ Public relations](/content/blog/how-human-behaviour-helps-us-predict-the-future-of-pr-communication/index.html) \\ \\ **8 Influential People Every PR Pro Should Be Following on LinkedIn**\\ \\ Media relations](/content/blog/8-pr-pros-you-should-be-following-on-linkedin/index.html) \\ \\ **Why Marketers Are the New Changemakers**\\ \\ Public relations](/content/blog/why-marketers-are-the-new-changemakers/index.html) \\ \\ **PR Agency vs In-house PR Team: What's Best for You?**\\ \\ Public relations](/content/blog/in-house-pr-vs.-hiring-an-agency/index.html) \\ \\ **Taking It Back to the Core: Takeaway.com’s Communications in the Corona Crisis**\\ \\ Crisis communications](/content/blog/taking-it-back-to-the-core-takeaway.coms-communications-in-the-corona-crisis/index.html) \\ \\ **The PR Landscape Is Shifting: Change Before You're Forced To**\\ \\ Public relations](/content/blog/the-pr-landscape-is-shifting-change-before-youre-forced-to/index.html) \\ \\ **Gini Dietrich on the Unstable Future of PR**\\ \\ Public relations](/content/blog/gini-dietrich-on-the-unstable-future-of-pr/index.html) \\ \\ **How to Use Emotive Storytelling to Bring Your Message Across**\\ \\ Brand building](/content/blog/how-to-use-emotive-storytelling-to-bring-your-message-across/index.html) \\ \\ **Lessons in Online Events**\\ \\ Public relations](/content/blog/what-to-keep-in-mind-for-your-next-online-event/index.html) \\ \\ **Why We Need Mischief in Communication**\\ \\ Public relations](/content/blog/why-we-need-mischief-in-communication/index.html) \\ \\ **Purpose: The Indirect Route to Success**\\ \\ Brand building](/content/blog/why-the-most-loved-and-innovative-companies-are-purpose-driven/index.html) \\ \\ **Crisis Communications: A Perspective from the Red Cross**\\ \\ Crisis communications](/content/blog/crisis-communications-a-perspective-from-the-red-cross/index.html) \\ \\ **How the Origin Story of the Adman Is Harming Our Industry**\\ \\ Public relations](/content/blog/how-the-origin-story-of-the-adman-is-harming-our-industry/index.html) \\ \\ **A Gen Z Founder on the Future of Social Media**\\ \\ Public relations](/content/blog/a-gen-z-founder-on-the-future-of-social-media/index.html) \\ \\ **When Creative Communications Helped Democracy**\\ \\ Public relations](/content/blog/when-creative-communications-helped-democracy/index.html) \\ \\ **Doing PR for Startups Changing Reality: Kicking Back at Establishment**\\ \\ Public relations](/content/blog/doing-pr-for-changing-reality-startups/index.html) \\ \\ **Nailing Your Tone of Voice: Meet the Popular Newsletter Potty Mouth**\\ \\ Brand building](/content/blog/nailing-your-tone-of-voice-meet-the-popular-newsletter-potty-mouth/index.html) \\ \\ **Write for Your Audience: Nobody Gives a $\#!% About Your Brand**\\ \\ Brand building](/content/blog/write-for-your-audience-nobody-gives-a-about-your-brand/index.html) \\ \\ **Attention, Is There a Storyteller in the Room?**\\ \\ Brand building](/content/blog/attention-is-there-a-storyteller-in-the-room/index.html) \\ \\ **What's the Role of PR in a Climate Crisis?**\\ \\ Public relations](/content/blog/whats-the-role-of-pr-in-a-climate-crisis/index.html) \\ \\ **How to Use Inbound Marketing to Land More Media Coverage**\\ \\ Public relations](/content/blog/how-to-use-inbound-marketing-to-land-more-coverage/index.html) \\ \\ **How to Write a Press Release \[+ Checklist & Templates\]**\\ \\ Media relations](/content/blog/how-to-write-a-press-release/index.html) \\ \\ **11 Examples of Powerful Online Newsrooms (and Why They Work)**\\ \\ Public relations](/content/blog/newsroom-examples/index.html) \\ \\ **Uber in the Time of COVID-19**\\ \\ Crisis communications](/content/blog/uber-in-the-time-of-covid-19/index.html) \\ \\ **9 Impactful Sustainability Campaign Examples**\\ \\ Public relations](/content/blog/9-socially-conscious-brands-and-their-most-impactful-pr-campaigns/index.html) \\ \\ **Ten Reasons Why PR Became More Important During COVID-19**\\ \\ Public relations](/content/blog/ten-reasons-pr-became-more-important-during-covid-19/index.html) \\ \\ **How to Set and Measure PR Goals (+ Examples)**\\ \\ Public relations](/content/blog/how-to-set-and-measure-pr-goals/index.html) \\ \\ **10 Press Release Examples You Need in 2026**\\ \\ Public relations](/content/blog/press-release-examples/index.html) \\ \\ **Top 5 PR Tools for 2022**\\ \\ Public relations](/content/blog/top-5-pr-tools-for-2022/index.html) \\ \\ **What’s in a Brand?**\\ \\ Brand building](/content/blog/whats-in-a-brand/index.html) \\ \\ **Diversity and Inclusion: What Does It Mean to Belong?**\\ \\ Internal communications](/content/blog/diversity-and-inclusion-in-the-workplace/index.html) \\ \\ **Why Sending Images with Your Pitch Is So Important - and How to Do It Right**\\ \\ Media relations](/content/blog/why-sending-images-with-your-pitch-is-so-important/index.html) \\ \\ **How Not to Do Public Relations: The Dark Patterns of Aimless PR**\\ \\ Public relations](/content/blog/how-not-to-do-pr-the-dark-patterns-of-aimless-pr/index.html) \\ \\ **Pitching: How to Reach Out to Journalists \[+ Research Worksheet\]**\\ \\ Media relations](/content/blog/pitching-how-to-reach-out-to-journalists/index.html) \\ \\ **What Can I Do That’s Positive for Myself and Others During a Crisis Like COVID-19?**\\ \\ Internal communications](/content/blog/what-can-i-do-thats-positive-for-myself-and-others-during-a-crisis-like-covid-19/index.html) \\ \\ **How AI Puts Agencies at a Competitive Advantage**\\ \\ Public relations](/content/blog/how-ai-puts-agencies-at-a-competitive-advantage/index.html) \\ \\ **Neuromarketing: The Ethical Puzzle Coming Your Way**\\ \\ Public relations](/content/blog/neuromarketing-the-ethical-puzzle-coming-your-way/index.html) \\ \\ **Press Pages Explained: Benefits, Examples & Success Factors**\\ \\ Media relations](/content/blog/press-page/index.html) \\ \\ **What the Next Influential European Brands Will Have in Common**\\ \\ Public relations](/content/blog/what-the-next-influential-european-brands-will-have-in-common/index.html) \\ \\ **A CEO's Guide on How to Be an Optimist in Tech**\\ \\ Public relations](/content/blog/boris-veldhuijzen-van-zanten-how-to-be-an-optimist-in-tech/index.html) 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Kindness.**\\ \\ Media relations](/content/blog/the-key-to-networking-kindness/index.html) \\ \\ **Components of a PR Strategy**\\ \\ Media relations](/content/blog/components-of-a-pr-strategy/index.html) \\ \\ **How to Plan Buzzworthy PR Events**\\ \\ Media relations](/content/blog/how-to-plan-buzzworthy-pr-events/index.html) \\ \\ **How Press Releases Help You Build Better Products**\\ \\ Public relations](/content/blog/how-press-releases-help-you-build-better-products/index.html) \\ \\ **Quick Guide to PR Crisis Management**\\ \\ Crisis communications](/content/blog/quick-guide-to-pr-crisis-management/index.html) \\ \\ **Tough Questions You May Be Asked as a Spokesperson - and How to Respond**\\ \\ Crisis communications](/content/blog/tough-questions-you-may-be-asked-as-a-spokesperson-and-how-to-respond/index.html) \\ \\ **Press Kit Examples**\\ \\ Media relations](/content/blog/press-kit-examples/index.html) \\ \\ **What Makes a Good Online Newsroom & Why You Need One**\\ \\ Media relations](/content/blog/what-makes-a-good-online-newsroom/index.html) \\ \\ **10 Best Practices for Communication Management of COVID-19**\\ \\ Crisis communications](/content/blog/10-best-practices-for-communication-management-of-covid-19/index.html) \\ \\ **A Journalist's Perspective on Your Press Release**\\ \\ Media relations](/content/blog/a-journalists-perspective-on-your-press-release/index.html) \\ \\ **Three PR Experts on How to Build a Network of Media Contacts**\\ \\ Media relations](/content/blog/how-to-build-a-network-of-media-contacts/index.html) \\ \\ **Do the Right Thing. Sincerely, Your Employees.**\\ \\ Internal communications](/content/blog/do-the-right-thing.-sincerely-your-employees/index.html) \\ \\ **What 10 Years at Heineken Taught Me About Branding**\\ \\ Brand building](/content/blog/what-10-years-at-heineken-taught-me-about-branding/index.html) \\ \\ **A Brief History of News Publishing**\\ \\ Media relations](/content/blog/a-brief-history-of-news-publishing/index.html) \\ \\ **The Unquantifiable Nature of Human Relationships**\\ \\ Media relations](/content/blog/the-unquantifiable-nature-of-human-relationships/index.html) \\ \\ **Considering Newswires? Read This First.**\\ \\ Media relations](/content/blog/considering-newswires-read-this-first/index.html) \\ \\ **Why Newswire Services Will Hurt Your Brand**\\ \\ Media relations](/content/blog/using-commercial-newswires-will-hurt-your-brand/index.html) \\ \\ **Brand Activism: How Marketers Can Create Purposeful Action to Ensure Long-Term Success**\\ \\ Brand building](/content/blog/brand-activism/index.html) \\ \\ **How to Do Public Relations the Inbound Way**\\ \\ Media relations](/content/blog/how-to-do-media-relations-the-inbound-way/index.html) \\ \\ **Brand Messaging: Why It's Important to Speak Like a Human Being**\\ \\ Public relations](/content/blog/why-its-important-to-speak-like-a-human-being/index.html) \\ \\ **How Dopper Uses Partnerships to Make Waves**\\ \\ Brand building](/content/blog/how-dopper-uses-partnerships-to-make-waves/index.html) \\ \\ **The Most Important Driver to Reach Your Audience? Trust.**\\ \\ Public relations](/content/blog/the-most-important-driver-to-reach-your-audience-trust/index.html) \\ \\ **Using Data To Gain And Maintain Trust With Your Audience**\\ \\ Public relations](/content/blog/using-data-to-gain-and-maintain-trust-with-your-audience/index.html) \\ \\ **Content Marketing: Why Quality Matters**\\ \\ Brand building](/content/blog/content-marketing-why-quality-matters/index.html) \\ \\ **Recipes for Self-Love: Lessons from a Former Advertiser Turned Instagram Activist**\\ \\ Public relations](/content/blog/lessons-from-a-former-advertiser-turned-instagram-activist/index.html) \\ \\ **Creative Diversity: A Case for Inclusion and Representation**\\ \\ Internal communications](/content/blog/creative-diversity-a-case-for-inclusion-and-representation/index.html) \\ \\ **A Public Relations Lesson For The Tech Industry**\\ \\ Public relations](/content/blog/a-public-relations-lesson-for-the-tech-industry/index.html) \\ \\ **The Slow Movement's Slow Takeover Of Communication**\\ \\ Public relations](/content/blog/the-slow-movements-slow-takeover-of-communication/index.html) \\ \\ **Why You Shouldn't Obsess Over Media Value**\\ \\ Media relations](/content/blog/why-you-shouldnt-obsess-over-media-value/index.html) \\ \\ **Brand Building: People Care, All You Have To Do Is Tune In**\\ \\ Public relations](/content/blog/people-care-all-you-have-to-do-is-tune-in/index.html) \\ \\ **Press Releases: Why You Can't Win People Over with Only Numbers**\\ \\ Brand building](/content/blog/why-you-cant-win-people-over-with-only-numbers/index.html) \\ \\ **The Foundation Of Good PR Is Purpose**\\ \\ Public relations](/content/blog/the-foundation-of-good-pr-is-purpose/index.html) \\ \\ **Brand Building: Three Simple Steps To Create A Grand Master Plan**\\ \\ Public relations](/content/blog/three-simple-steps-to-create-a-grand-master-plan/index.html) Load More We use cookies to personalize content, run ads, and analyze traffic. 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