Product updates

The latest features, improvements, and fixes from PR.co.

Apr 29, 2026

PR.co has a new look
We've brought our new brand identity into the app. New typography, icons, and colors throughout. Same product, just a lot better looking.

Jan 13, 2026

Generate better AI content with brand context.
Teach the PR.co AI Agent about your brand with the new Brand details section. Add context once and get content that sounds like your team wrote it every time.

Jan 6, 2026

AI pitch emails
Generate professional media pitch emails in seconds with AI Assist. Customize pitches for different audiences and let AI handle your journalist outreach.

Nov 11, 2025

Introducing Pages
Effortlessly publish a broad range of beautiful evergreen PR content.

Oct 1, 2025

Media monitoring (beta): Track brand mentions across the web
New Media monitoring feature tracks brand mentions across the web in real-time. Find coverage you'd miss, monitor competitors, and save clippings automatically.

Sep 30, 2025

Campaign translations
Translate releases yourself instantly in the editor, or create translated campaign copies and delegate to your team.

Jan 17, 2025

AI-powered social posts, better tracking & Campaign pages
Share your releases on social media with platform-specific posts automatically generated by AI and stay on top of campaign performance with real-time insights.

Jan 14, 2025

PR.co + Zapier: Unlock endless possibilities
Automating and integrating your workflows with the world just became a lot easier. With the brand new new Zapier integration you can connect your PR.co account to over 7000 apps and systems with the click of a button.

Aug 27, 2024

AI Assist now writes like you would
Configure your Brand voice for AI Assist by selecting tone dimensions like formality, humor, respectfulness, and enthusiasm for more precise AI results.

Aug 23, 2024

Translate and localize your entire newsroom with Content Localization
Introducing Text overrides: align any newsroom text with your brand's tone of voice, for all of your languages.

Jul 19, 2024

Two extra layouts for Section pages & improvements
We're introducing two additional layouts for section pages: sidebar with tabs, and a blog layout.

Feb 13, 2024

Content localization (2): Global content translations
With this update, you can now translate your boilerplate text, about section, and general contact information into any of your active languages.

Jan 16, 2024

Content localization (1): Language management
Introducing Language management: save your newsroom languages and localize your news.

Jul 31, 2023

Track your newsroom without harming your visitors’ privacy
Understand your audience through full site analytics. Gain valuable insights about your website visitors in a privacy-friendly and GDPR-compliant way.

Jun 20, 2023

At your service, with Services
With Services, you can now discover everything pr.co has to offer in addition to great software, including; training, workshops, partnerships, and much more.

May 16, 2023

Enhance your news with native videos
Easily upload .mov and .mp4 videos directly from your computer to your media library and add them to your news releases and media kits.

Apr 11, 2023

Create killer headlines fast with PR.co AI Assist
AI assist analyzes your release and suggests relevant headlines and summaries that complement your message.

Mar 31, 2023

Get the most out of PR.co with Power-ups
Explore new features and integrations with Power-ups in pr.co. Discover functionalities you didn't know existed and stay up-to-date with the latest.

Jan 17, 2023

Increase security and productivity with Single Sign-On (SSO)
Enhance your organization’s security and productivity through Single sign-on (SSO) with one set of account credentials across your entire organization.

Oct 27, 2022

Host press events, online
You can now host virtual press events with pr.co. Livestream your event in your newsroom and engage with journalists, stakeholders and other viewers.

Oct 20, 2022

No more delayed approvals; see who is Out Of Office
Update your status to Out of Office (OOO) and let your colleagues know you are away. No more waiting on reviewers who, unknown to you, are unavailable.

May 17, 2022

Improvements to the Campaign Editor
A bundle of improvements: a new header in the Campaign editor, a visual design update to states, new confirmation modals and previews on the overview page

Mar 8, 2022

Get more inbound PR with our new menu
We have redesigned the menu bar in our newsrooms, to turn your newsroom visitors into subscribers and leads.

Jan 3, 2022

Login page revamp & extra fixes
We revamped our app login page. The login form is now front and center of the page and its form styles are aligned with the app. A well-deserved facelift.

Dec 23, 2021

Update: A better experience for your subscribers
This week’s release is all about helping your subscribers stay up-to-date with your news — the way they prefer.

Oct 28, 2021

Generate leads with your newsroom and grow your press list
Use your newsroom to generate new relevant connections, qualify relevant journalists and organically grow a high-quality press list.

Oct 22, 2021

Set your email notification preferences 🔕
Choose which pr.co emails you want to receive and which you don't. Keep your inbox tidy.

Oct 14, 2021

Password-protect your media kits 🔐
Make media kits only to be available and downloadable to people with the password and keep it inaccessible to others.

Sep 16, 2021

Improved navigation overview, new languages & more
With this update, we made several cosmetic changes to the app, now fully offer our newsrooms in six languages, and made improvements to spokespeople, and fixed several bugs.

Aug 26, 2021

Keep track of your subscribers 👀
From today onwards, we will send you an email whenever someone subscribes to your newsroom. This way you know exactly who's following your every move.

Aug 19, 2021

New guides, tips and practical articles available in PR.co 🎓
We want you to benefit from our articles and guides, the moment they are out. That's why we're delivering them straight to you—directly in the pr.co sidebar.

Aug 5, 2021

Find out what’s new and improved, directly in PR.co 📣
We launch new features, improve existing ones, fix bugs, and often silently ship under-the-hood improvements. To help you use pr.co in the best way possible, we want to fill you in on all of these updates.

May 31, 2021

See and control who's subscribed to your newsroom
We shipped an update to Subscribers which now gives your more insights and control over your newsroom subscribers.